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Shopping > Bargains / Coupons / Freebies
Discounts and allowances are reductions to a basic price of goods or services. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the
retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer, usually in written form). The market price (also called effective price) is the amount actually paid. The purpose
of discounts is to increase short-term sales, move out-of-date stock, reward valuable customers, encourage distribution channel members to perform a function, or otherwise reward behaviors that benefit the discount issuer. Some discounts and allowances
are forms of sales promotion. In marketing a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by
retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, magazines, newspapers, the Internet, and mobile devices such as cell phones. Internet coupons have become popular recently, because there
is no postal cost, and the printing cost is borne by the user (who prints the coupons) rather than the businesses issuing them. Mobile coupons have emerged as a new and green alternative as no printing is required whatsoever. Mobile coupons as a method of
coupon redemption are gaining in popularity as more consumers utilize their mobile devices for uses beyond voice.
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